At a glance
Brand and Attraction solution developed by AMS’s Talent Advisory team supporting Rolls-Royce in attracting a diverse range of IT talent amongst the Black, Asian and Minority Ethnic candidates, to drive the transformation of the business in offering new products and services.
Rolls-Royce’s vision is to become the world’s leading industrial technology company, pioneering leading technologies to deliver the cleanest, safest and most competitive solutions to the planet’s vital power needs. They are transitioning through a significant period of change, and IT will play a key part in transforming the business to accelerate the pace of change for new products and services.
Rolls-Royce understand that achieving this goal would not be possible without a team of exceptional IT professionals; to push the boundaries of the existing business, through designing, creating and protecting its infrastructure. Powering its engineers to design world-changing technology.
The company needed to attract talent into a diverse range of IT skills, from Cybersecurity to Scrum Masters. However, within the highly competitive and candidate-driven skills market, Rolls-Royce was not well-known for IT innovation, nor was it particularly attractive to IT professionals. Its reputation as a car manufacturer was causing misconceptions which meant they were not attracting the right talent.