Skills-based approaches in action

Real-world case studies

Introduction

Everyone’s talking about skills-based organizations—but turning that vision into reality is where the real challenge lies. Organizations know that by prioritizing skills over titles and degrees, they can enhance quality of hire, maximize value, and drive real business outcomes.

This paper explores the diverse application of skills-based approaches, showing how organizations transitioned from concept to results. We hope it will inspire talent leaders to lead the shift to a skills-powered organization.

If you’re looking to stay ahead in a fast-changing world, these stories demonstrate what’s possible when you put skills-based approaches into action with the right partner by your side.

Use Case 1

Increasing diversity applications

A leading organization in the pharmaceutical industry sought to enhance its commitment to diversity and inclusion by shifting to a skills-first hiring approach. As part of its broader DE&I strategy, the company aimed to attract a more diverse talent pool by reducing reliance on degree requirements, expanding opportunities for underrepresented talent, and reinforcing its inclusive hiring initiatives to drive more diverse applications.


Solution summary:

We partnered with this organization to design and implement a multi-channel recruitment marketing campaign tailored to their goals. The initiative began with comprehensive market research and employee interviews to gain insights into the available talent pool, as well as the company’s unique strengths and challenges. Leveraging these findings, we crafted an inclusive messaging and creative platform that emphasized the company’s skills-first approach, inclusive culture and broad career opportunities. The campaign was deployed across various channels, including outdoor media near competitors, paid search, programmatic display, podcast ads and social media. All media directed candidates to targeted landing pages designed to convert job seekers.


Business impact:

  • 1300% growth in landing page traffic, jumping from 180 to an average of 2,500 weekly website visitors during the campaign.
  • 1,600 apply-clicks generated from digital media channels in the first year, driving campaign success and leading to renewals and expansion across multiple U.S. markets.

This campaign exemplifies how a skills-first strategy can drive measurable impact, helping us reach diverse talent pools and strengthen our commitment to inclusion.”

Talent Leader
Global Pharmaceutical Company

Use Case 2

Increasing skills data collection

A global Pharma and Life Sciences leader invested in skills technology to empower its workforce to input and manage their skills data, enabling a skills-based approach to workforce planning and internal mobility. Successful adoption required more than just technology – it demanded effective change management practices to shift mindsets and embed skills-first thinking across internal teams.


Solution summary:

We partnered with the organization to drive adoption and engagement, ensuring widespread workforce embrace of the new skills technology through a structured, strategic approach:

  • Diagnosed adoption barriers and developed a targeted change management strategy in collaboration with the company and tech provider.
  • Designed training modules, user guides, and an efficient support system to streamline onboarding and ensure smooth utilization.
  • Integrated skills-based conversations into hiring manager briefings, ensuring accurate skills data collection and effective matching.
  • Enabled talent teams to craft skills-driven job advertisements, reinforcing the new approach at every stage of hiring.
  • Tracked calibration rates and provided real-time feedback, ensuring continuous improvement in adoption and skills application.


Business impact:

The efforts delivered remarkable results: Achieved a 27% increase in global skills data collection—an impressive leap from the initial regional adoption rates of 5% to 32%, made possible through robust change management and strong workforce engagement.

This transformation not only streamlined our adoption process but fundamentally shifted our hiring managers’ mindset, enabling us to successfully transition to a skills-based organization.”

TA Leader
Pharma & Life Sciences Client

Use Case 3

57% reduction in time to hire

A multinational bank headquartered in London faced challenges scaling its tech hiring efforts to meet the demands of a competitive and complex talent market. The bank struggled to attract top tech talent and maintain their engagement throughout the hiring process, risking delays and missed opportunities in critical roles. Their strategic priority was to streamline processes and position the institution as a desirable destination for tech professionals.


Solution summary:

We partnered with the bank to transform its tech hiring approach through targeted initiatives:

  • Conducted a detailed analysis of 220 tech role profiles, identifying confusing job titles and consolidating them into four core skills essential for success.
  • Refreshed the employer value proposition (EVP) for tech hiring and collaborated with hiring managers to reframe the institution as a tech-driven business.
  • Developed new job postings and optimized hiring processes to attract top talent efficiently.
  • Created proactive sourcing strategies that brought an average of 50 qualified prospects to each hiring event.


Business impact:

The transformation delivered substantial improvements:

  • 57% reduction in time-to-hire from an average of 65 days to approximately 28 days.
  • 95% conversion rate of applicants to bench selection.
    Increased diversity within candidate slates, enhancing the inclusivity of hiring efforts.

Our partnership not only transformed how we approach tech hiring but helped us position ourselves as a competitive player in the tech talent market. The results have been both impactful and inspiring.”

TA Leader
Multinational Bank

Use Case 4

Powering internal mobility

A European multinational Information Technology Services company faced a strategic need to restructure and transform its technical capabilities. As part of this transformation, they aimed to align their workforce with roles in their Digital Growth Networks (DGNs). This required significant upskilling and transitioning of a large proportion of their current workforce into new roles, reducing reliance on external recruitment.


Solution summary:

We partnered with the client to design and implement an internal mobility strategy focused on engagement and skill alignment:

  • Developed an interactive video assessment tool to help internal candidates understand DGNs and identify where their skills and interests would best align.
  • Established an Internal Mobility Team to assist in aligning employees to DGNs, provide coaching to managers and internal candidates, and increase platform utilization.
  • Enabled the team with tools to search profiles, shortlist employees for roles, and support candidates in identifying short-term project opportunities.
  • Focused on fostering meaningful skills-based conversations during role alignment, ensuring accurate matching and data-driven transitions.


Business impact:

This initiative delivered exceptional results:

  • Successfully reskilled the workforce to meet critical future skills demands.
  • Created a culture of employee engagement and career mobility, driving increased satisfaction and retention.
  • 85% internal role fulfillment for DGN positions, reducing reliance on external

This approach not only ensured that we were future-ready but also reinforced our commitment to nurturing internal talent and fostering career growth within the organization.”

Business Leader
Multinational IT Services Company

Use Case 5

Expanding talent pools

An Investment Banking client operating across North America (NAM) and Europe, the Middle East, and Africa (EMEA) faced challenges in meeting the demands of specialized roles within business units in multiple locations. The client sought to refine its hiring strategies to better identify skilled talent across industries, expand its talent pool, and remain competitive in a dynamic market.


Solution summary:

We partnered with the client to conduct a detailed analysis of talent pools using skills-based searches:

  • Identified relevant skill sets across diverse industries beyond Financial Services, expanding the pool of qualified candidates.
  • Analyzed top employers of relevant talent and assessed industry demand to understand the competitive landscape.
  • Provided insights into rapidly growing skills within the talent pool and recommended key terms to integrate into job descriptions, enhancing the effectiveness of outreach efforts.


Business impact:

This approach delivered significant results:

  • 714% increase in the client’s accessible talent pool, growing from 2,011 to 17,100 skilled candidates.
  • Provided data that refined hiring strategies, informed demand planning, and supported location-specific workforce strategies.
  • Encouraged hiring managers to consider skilled talent from broader industries and backgrounds, enhancing the diversity and quality of their candidate pipeline.

Our collaboration shifted perspectives and opened new avenues for talent exploration, helping us uncover exceptional candidates and vastly expand our capabilities in this competitive market.”

TA Leader
Investment Banking Client

Impact recap and business case

These real-world results demonstrate a clear and repeatable pattern: skills-based approaches drive transformative outcomes. Organizations across industries have achieved measurable results, such as significantly faster hiring cycles and enhanced DEIB outcomes. Through expanded and diverse talent pools, stronger internal mobility that leverages existing workforce potential and improved quality of hire supports future business needs. These achievements extend well beyond HR and talent leaders – they directly support broader organizational goals such as scalability, workforce agility, and long-term growth.

The route to becoming a skills-powered organization is varied, as every organization is at a different stage of understanding, adoption, or execution of skills-based strategies. These case studies highlight the transformative potential of a skills-first approach – from faster hiring and improved diversity outcomes to enhanced internal mobility and measurable business impact. However, achieving these results requires tailored support that aligns with your unique challenges and goals.

Thinking about going skills-based? Top 3 considerations for talent leaders

1. Clarify your "why"
Understand why you’re adopting skills-based hiring. Link it to your organization’s challenges, desired talent outcomes, and business priorities.

2. Assess your toolkit
Leverage existing technologies with skills functionalities. Identify gaps and optimize tools already in use.

3. Learn and scale
Pinpoint areas where skills-based approaches have succeeded and amplify these learnings across the organization. Treat this as a business transformation.

Your partner for skills-based transformation

Early Stage – Strategic workshops help uncover risks and opportunities, build shared understanding, and align stakeholders around actionable priorities.
Mid-stage – Skills readiness diagnostics and targeted interventions deliver in-depth assessments, refined frameworks, and high-level roadmaps to scale skills-based hiring practices effectively.
Final Stage – AMS ensures a seamless transition by integrating technology, processes, and people-focused strategies to maximize impact.

From market intelligence to technology enablement, process optimization, and brand strategy, AMS offers customized solutions that address critical areas of the talent journey. Whether defining initial strategies or driving full-scale delivery, AMS’s deep expertise ensures measurable outcomes and sustainable success.

Wherever you are in your skills-based journey, we’ll help you lead the shift to skills-powered approaches.

Inspired by these stories?

Connect with AMS to make skills-based hiring a reality.

Let’s start today.

From market intelligence to technology enablement, process optimization, and brand strategy, AMS offers customized solutions that address critical areas of the talent journey. Whether defining initial strategies or driving full-scale delivery, AMS’s deep expertise ensures measurable outcomes and sustainable success.

Wherever you are in your skills-based journey, we’ll help you lead the shift to skills-powered approaches.

Inspired by these stories?

Connect with AMS to make skills-based hiring a reality.

Let’s start today.