Is your TA transformation on track?
AMS partnered with McDonald’s to design and deliver a first of its kind voice activated hiring experience that transformed how candidates discover and apply for roles. As part of the global “Made at McDonald’s” campaign, AMS advisory services led the end to end programme management of a complex multi partner solution, enabling candidates to search and begin applications using voice commands through everyday devices. Launched across nine countries and seven languages, the solution reduced application friction, accelerated time to hire, and reinforced McDonald’s position as a global leader in digital hiring innovation.
A technology solution delivered by AMS advisory services to promote McDonald’s position in the marketplace as a leader in digital innovation, reducing the time taken from application to hire, through simplifying and modernising their approach.
We all know them as the company that defined “fast food”. McDonald’s is constantly innovating to deliver the products and experiences that customers expect, before they expect them. Leveraging technology through their use of digital ordering kiosks, app-based ordering and home delivery, it is no surprise that they would also look to apply the same innovative approach to the experience they provide for the millions of people globally who want to work for them.
McDonald’s had already invested in a new, multi-country hiring campaign, “Made at McDonald’s”. They wanted to effectively amplify this new campaign using new technology and to do something entirely different and surprising to provide the convenience they are known for to their applicants and genuinely connect with them wherever they are.
Often losing the best candidates to competitors who would engage more swiftly, McDonald’s felt the pressure to adapt their existing hiring process. The goal was “to be the first organisation to provide voice activated job search”.
The custom-built technology enabled McDonald’s to meet their goal of becoming the first organisation to provide a voice-activated job search. They were able to place themselves in the market as leaders of innovation, reducing the time a candidate takes to apply, and speeding up the overall hiring process.
Concerns of competitors reaching candidates first were reduced through a streamlined apply to offer solution.
Building the foundations for future digital transformation (such as a fully voice activated application process), the possibilities are endless for McDonald’s to continue to disrupt the market.
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