At a glance
A technology solution delivered by AMS advisory services to promote McDonald’s position in the marketplace as a leader in digital innovation, reducing the time taken from application to hire, through simplifying and modernising their approach.
We all know them as the company that defined “fast food”. McDonald’s is constantly innovating to deliver the products and experiences that customers expect, before they expect them. Leveraging technology through their use of digital ordering kiosks, app-based ordering and home delivery, it is no surprise that they would also look to apply the same innovative approach to the experience they provide for the millions of people globally who want to work for them.
McDonald’s had already invested in a new, multi-country hiring campaign, “Made at McDonald’s”. They wanted to effectively amplify this new campaign using new technology and to do something entirely different and surprising to provide the convenience they are known for to their applicants and genuinely connect with them wherever they are. Often losing the best candidates to competitors who would engage more swiftly, McDonald’s felt the pressure to adapt their existing hiring process. The goal was “to be the first organisation to provide voice activated job search”.