At a glance
With 90 years of heritage, the client is the largest fast moving consumer goods (FMCG) company in India.
Focused on gender diversity, the client partnered with AMS since 2022 to achieve 100% gender diversity in the commercial experience Shared Service Centre (SSC) function.
We are currently supporting their OPCO and UNIOPS business for hiring support pan India.
The challenge
Aligned with their focus to develop and enhance gender diversity, the client seeks to increase the diversity quotient of “women empowerment” – targeting to achieve 50% and 100% diversity for the OPCO and UNIOPS respectively.
AMS focuses on sourcing well-qualified candidates from the client’s preferred list of competitive firms:
- Identify female candidates across Tier 2 and 3 cities in India.
- Improve Test Selection ratio in North and Central Patches.
- Bootstrap walk-in interview drives.
- Conduct just-in-time interview drives in North Patch with challenging delivery numbers.
- Set realistic expectations since the niche skillsets limited in the market.
The solution
The AMS team focused on attracting and delivering more female talent that match the job requirement and skillset.
To meet the set target, we focused on sharing diversity profiles 60/40 ratio and 100% in OPCO and UNIOPS, respectively. The AMS team:
- Worked on a proactive talent pipeline to recruit diverse talent.
- Initiated preparation calls with candidates to kickstart the process and increase test participation ratio. This improved both the attendance and shortlisting ratio.
- Built proactive talent pipeline to identify potential female candidates. This enabled the team to reach out to a pool of 100+ candidates across the Central and North Patches. Replicated the same approach in the South Patch to meet the remaining 25% diversity target for 11 present open roles.
- Out of 400 candidates, 100 interested candidates were invited to a face-to-face discussion. Of which, 80 candidates attended the interview, and 8 candidates were shortlisted.
- Conducted 10 sales selection drives in the North Patch and achieved 50 final selects. Approximately 600 applications were screened, shortlisted, and interviewed from a diverse source of applications, including walk-ins, AMS talent pool, direct referrals, and other vendors.
- Maintained 100% female diversity ratio in Comex.
- Used the market data in UNIOPS to reiterate the importance of setting the correct expectations which resulted in opening up the target market and facilitating market push.
The impact
Out of 347 roles, 307 candidates (89 females and 218 males) were successfully onboarded as of December 2023.
With effective stakeholder management, we have gained control over the recruitment process and shortened the turnaround time to selects from 14 to 9 days. We built a strong proactive pipeline, achieving quick closures in minimum turnaround time, and mapped candidates from targeted companies to enhance gender diversity ratio and conversion rates.
By helping the client to achieve 100% seat full across regions, AMS has gained trust of the hiring team and received additional role requests from different functions, including e-commerce, water division and senior sales roles.