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One of India’s largest FMCG organizations set out to make gender diversity a measurable hiring outcome rather than an aspiration, with a specific mandate to achieve full female representation within its Commercial Experience Shared Service Centre and materially improve diversity across its broader sales and operations workforce. Operating across multiple regions and talent constrained markets, the business required a highly targeted sourcing approach capable of reaching women candidates beyond traditional hiring hubs while maintaining speed and delivery at scale. AMS was engaged to build proactive regional talent pipelines, run focused selection drives, and embed market led hiring strategies that balanced ambition with realism. The result was accelerated time to hire, sustained delivery across India, and the successful achievement of one hundred percent female representation in key functions, strengthening both workforce diversity and hiring confidence across the organization.
With 90 years of heritage, the client is the largest fast moving consumer goods (FMCG) company in India.
Focused on gender diversity, the client partnered with AMS to achieve 100% gender diversity in the commercial experience Shared Service Centre (SSC) function.
We are currently supporting their OPCO and UNIOPS business for hiring support pan India.
Aligned with their focus to develop and enhance gender diversity, the client seeks to increase the diversity quotient of “women empowerment” – targeting to achieve 50% and 100% diversity for the OPCO and UNIOPS respectively.
AMS focuses on sourcing well-qualified candidates from the client’s preferred list of competitive firms:

The AMS team focused on attracting and delivering more female talent that match the job requirement and skillset.
To meet the set target, we focused on sharing diversity profiles 60/40 ratio and 100% in OPCO and UNIOPS, respectively. The AMS team:
Out of 347 roles, 307 candidates (89 females and 218 males) were successfully onboarded as of December 2023.
With effective stakeholder management, we have gained control over the recruitment process and shortened the turnaround time to selects from 14 to 9 days. We built a strong proactive pipeline, achieving quick closures in minimum turnaround time, and mapped candidates from targeted companies to enhance gender diversity ratio and conversion rates.
By helping the client to achieve 100% seat full across regions, AMS has gained trust of the hiring team and received additional role requests from different functions, including e-commerce, water division and senior sales roles.
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