Many of the strategies that retail leaders use to drive value creation can also be applied to hiring within the retail sector. Here are some key takeaways from the McKinsey article that can be adapted for recruitment:

1. Multi-Pronged Attraction Strategy: Identifying where to find talent in a local yet scalable way and generating interest in applying can be a balancing act. Consider expanding into adjacent talent pools or asking your top candidates to refer a friend even before they start. It’s also important to look beyond traditional retail or experienced talent and explore emerging talent groups. These approaches can help achieve hiring outcomes that surpass the competition.

2. Leading with Technology: Rewiring your recruiting function to integrate technology and human touchpoints can give you a competitive edge. AI and technology are not only reshaping retail operations but also enhancing the hiring journey for both candidates and managers. This positive transformation can lead to more efficient and effective recruitment processes.

3. Relentless Candidate Focus: Driving the best candidate experience, even for those not selected, can create brand loyalty. This involves orchestrating technology and processes effectively while integrating recruiters at the right touchpoints. Balancing efficiency with an elevated candidate experience is crucial for long-term success.

By applying these retail strategies to hiring, you can create a more dynamic and effective recruitment process that not only attracts top talent but also builds a strong employer brand.

Given retailers’ heavy reliance on frontline workers, fluctuations in labor markets have a more pronounced effect on retail than on other sectors.

https://www.mckinsey.com/industries/retail/our-insights/retails-outperformers-lessons-in-value-creation