Good storytelling is a highly sought-after skill. The ability to bring to life a rounded, measured, and exciting vision, taking your customers on a journey; it’s ultimately about personality, relatability, credibility, communication, and opportunity – and it’s all enhanced, but not created, by the capability of AI. 

We are entering the Era of the Storyteller.

As we take steps to adapt GenAI into our working processes and advance our use of prompt engineering, ‘storytelling’ is becoming the new must-have skill. We are encouraged to progress to a more stylized and unique flavour to our outputs, essentially creating a memorable voice. 

Matt Poole, Head of Service Development at AMS has shared some guidance on creating content that feels authentically human and results in engaging, thought-provoking work:

“The Storyteller approach is the most creative and distinctive focusing on voice and style rather than just structure and information. This approach treats AI prompting as a collaborative creative process, resulting in content that feels like it has a unique perspective and personality.”

This type of prompt has multi-faceted instructions, targeted audience needs, instruction on how to say it, not just what to say, and has layered requirements.

In a recent article, Craig Hunter, AMS Global Head of Sourcing – Centre of Excellence takes it further:

“…Talent Acquisition isn’t just about hiring anymore—it’s about navigating the future. 

And yes, that means hiring differently. The most agile teams are recruiting for curiosity. For humility. For learning velocity. They’re embedding AI fluency across departments—not just in tech teams. They’re working closely with L&D to make upskilling part of the everyday employee experience.

Now, let’s bring it back to the humans. Because even with all this talk of tech, they’re still the centre of the story. But the bar is shifting. The future doesn’t need humans who can repeat tasks. It needs humans who can reimagine them.”

AI models are trained on vast amounts of data, including books, articles, and scripts written by humans. This training helps AI understand context, tone, and style, enabling it to generate text that mimics human writing. Thereby, analysing user data and preferences, AI can generate personalized narratives that resonate deeply…but it is humans that guide this process to ensure the content is engaging and relevant.

“Too often, the conversation around AI is framed as “AI vs. humans.” It shouldn’t be. The real opportunity lies in AI for humans—technology that amplifies our creativity, sharpens our insights, and accelerates collaboration” – Bernard Marr, Author & Thought Leader

AI serves as a tool to enhance human creativity, rather than replace it.

Read Part 2, ‘AI Storytellers: Crafting the Future Workplace’.