At a glance
Burger King is an American multinational chain of franchised fast-food restaurants, headquartered in Florida with over 19,000 locations worldwide. Here’s how ‘Hourly by AMS’, with its conversational AI technology, partnered with Starboard Investments, one of the largest Burger King franchises to find, select and hire hourly candidates efficiently in an industry where staffing needs fluctuate rapidly.
The partnership yielded immediate results which increased efficiency, accuracy and scalability throughout the entire hiring process ensuing business continuity and resilience. Here’s a snapshot of key metrics:
“Hourly by AMS is a great example of an AI solution that businesses across the restaurant sector urgently need right now. The use of its conversational AI technology has significantly expedited the candidate screening and interview scheduling process to less than 2 minutes, which gives us more time to focus on the service we provide our customers and is in line with our core belief that customers are at the forefront of every touchpoint! Prior to the implementation of ‘Hourly by AMS’ our restaurants grappled with the arduous task of manually screening candidates and coordinating interview schedules – thankfully this is now in the past allowing us to focus on increasing efficiency, accuracy and scalability throughout the entire recruitment process.”
– Monte Jump
Brand President, Burger King Franchise at Starboard Investments.
The challenge
Prior to the implementation of ‘Hourly by AMS’ conversational AI technology, Burger King restaurants grappled with the arduous task of manually screening candidates and coordinating interview schedules. This process was not only time-consuming but also prone to errors, resulting in delays in filling crucial positions and impacting business operations.
The solution
The solution needed to be simple and scalable. It also needed to be digital, to mirror the broader digital transformation taking place across the wider Burger King franchise-owned locations. With the introduction of ‘Hourly by AMS’ conversational AI solution, the recruitment landscape underwent an immediate transformation. Leveraging advanced natural language processing capabilities, the AI system efficiently screened candidates based on pre-defined criteria, ensuring that only the most qualified individuals progressed to the interview stage.
Since launch in early April 2024, the results have been overwhelmingly positive with over 800 candidates seamlessly screened and scheduled for interviews, surpassing all expectations. This unprecedented efficiency has enabled restaurants to rapidly onboard new staff members, thereby enhancing operational agility and ensuring optimal customer service levels.
Some of the key benefits included:
- Efficiency: The use of ‘Hourly by AMS’ conversational AI technology has significantly expedited the candidate screening and interview scheduling process, saving valuable time and resources for restaurants. At time of writing, 99% of candidates have been captured and 93% of all interviews scheduled. This amounted to a 21% decrease in time to hire.
- Accuracy: By leveraging AI, the system ensures consistent and objective screening of candidates, mitigating the risk of human bias and error.
- Scalability: The scalable nature of the technology allows restaurants to adapt to fluctuating staffing needs with ease, ensuring continuous business continuity.
The impact
In less than 8 weeks, the impact of ‘Hourly by AMS’ has been unprecedented:
- 800 candidates across 43 restaurant locations since launch in April 2024
- <2 minutes from screen to interview scheduled
- 21% decrease in time to hire
- 95% positive candidate experience
- Entire implementation took less than 8 weeks
The successful implementation of conversational AI technology for candidate screening and interview scheduling has ushered in a new era of efficiency and effectiveness in the recruitment process for restaurants. With its remarkable ability to streamline operations and expedite staff hiring, this innovative solution has exceeded expectations and set a new standard for recruitment excellence.
As we look towards the future, ‘Hourly by AMS’ remains committed to driving innovation and empowering businesses with cutting-edge technologies that transform the way they operate and thrive in today's competitive landscape. With numerous industries facing uncertainty with hiring needs, ‘Hourly by AMS’ has the unique ability to capture candidates at scale, and with speed helping to stabilize many companies in the current volatile economic environment setting them up for success.