AMS, we’re passionate about helping organizations unlock the full potential of their workforce. One area that’s gaining critical attention is age inclusion, and for good reason.

55/Redefined partners with organizations worldwide to make age inclusion a reality. They currently work with over 90 global enterprises across 44 countries, including Barclays, Diageo, AXA, Canada Life, and Amazon, helping them tap into and retain the over-50s talent pool and understand the benefits of experienced workers.

The data tells a compelling story:

  • By 2030, 40% of the Western workforce will be over 50.

  • Over-50s are five times less likely to change jobs in the first 18 months.

  • Multi-generational teams make better decisions 87% of the time.

During our recent podcast, Lindsay Simpson, Founder & CEO of 55/Redefined, shared a powerful message that really stayed with me:

“We are the first generation in history to have 30 extra years of lifespan. We can’t look around for examples – we are the pioneers.”

Lindsay also shared three simple but impactful ways to make age inclusion real:

  1. Build teams across generations
    People at different life stages bring unique strengths. Together, they create better results and stronger cultures.

  2. Connect beyond your own age group
    Talk to someone 15 years older or younger than you. Learn from each other. Everyone benefits when generations mix.

  3. Support the “missed middle”
    Many people aged 45–65 are stable in their careers but often overlooked for development. We need to invest in their growth, they still have decades to lead and contribute.

Age inclusion isn’t just a nice-to-have; it’s a business imperative.

Let’s embrace the opportunity to build workplaces where every generation thrives.

Knowledge is power, and we’re here to share it with you.

Check out our learning resources:

Article – The power of multi-generational workforces, with Paul Modley, AMS MD for DEIB

Webinar – Watch our conversation with 55/redefined on shaping age inclusion

Download the ‘Age Intelligence in Action report, with real-world case studies from AMS, AXA UK, Canada Life UK, Capgemini, Cornerstone, Diageo, Just Group plc, and more.

Learn more about DEIB at AMS.