A new generation is about to reshape the world of work
Born into a world defined by smartphones, streaming and social media, the first wave of Generation Alpha will enter the workforce in 2026. Their lives have been shaped by instant information, algorithm driven content and blended learning environments, giving them a digital maturity unmatched by any previous generation.

By 2035, Gen Alpha is expected to represent almost one fifth of the global workforce, arriving with new expectations for technology, flexibility, wellbeing and skills development. Their entry signals a major shift for employers, requiring new approaches to talent attraction, recruitment experiences, management practices and long-term workforce planning.

This report examines how Generation Alpha will influence workplace expectations, workforce development and talent strategy, and outlines practical steps employers can take to prepare for this new cohort.

Inside the report:
• Gen Alpha will represent nearly 20% of the global workforce by 2035
• 66% are expected to work in jobs that do not exist today
• 40% expect AI and virtual tools to be central to their future roles
• Most expect hybrid or remote work as a baseline, not an optional benefit

Why it matters:
Generation Alpha will reshape how organizations attract, train and retain talent. Their expectations for technology, wellbeing and flexibility will accelerate changes already underway and demand new approaches to early career development. This report reveals what employers need to know, which capabilities must evolve and how organizations can position themselves to thrive as the next workforce generation arrives.