AI is reshaping hiring. Make it inclusive.

55/Redefined

Redefining talent: harnessing a multi-generational workforce

AMS and 55/Redefined have joined forces to help organizations unlock the commercial power of age-inclusive hiring. Together, we offer practical strategies and proven expertise to build multigenerational teams that drive retention, innovation, and growth.

Where are you on your age journey?

R/AGE is 55/Redefined’s globally tried and tested age inclusivity methodology. It offers an instant, data-led snapshot of age inclusivity with actionable recommendations.

Explore expert insights on age-inclusive hiring

The risks of an absent age strategy: AMS insights from the Age Pioneers Summit

The data-backed case for age-inclusive hiring

Redefining career growth: a story of resilience and results with HSBC

Why over-50s talent is the growth strategy you can’t afford to ignore

About 55/Redefined

Unlocking the commercial power of a multigenerational workforce

55/Redefined is the only global organisation focused on the commercial benefits of leveraging the recognised mega trend of an ageing population. 

They currently work with over 90 global enterprises in 44 countries, including Barclays, Diageo, AXA, Canada Life, Amazon, helping them tap into and retain the over-50s talent pool. 

Inspiring not retiring, their mission is to attract, grow, and engage over-50s talent and consumers, supporting organisations to unlock the full potential of this experienced and valuable demographic.

healthy years added to life expectancy this century
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of over 50s want to continue working beyond 65
0 %
multi-generational teams make better decisions 87% of the time
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A child born today in the Western world has a 1:2 chance of living to over 100
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By 2030 40% of Western workforce will be over 50
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“At AMS, we are dedicated to exploring every avenue in our quest for exceptional talent. We recognise that individuals over 50 represent a valuable and often overlooked pool of expertise and experience.”

Sharon Bagshaw

Chief Client Officer, AMS

Business impact

Retention, resilience and reduced risk

Resources

Events on multigenerational workforce strategy

Contact us

Want to drive talent results?

In the race to acquire top talent, AMS brings together digital innovation, responsible AI and deep talent expertise to deliver agile, results-driven hiring solutions.

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