Research shows 87% of candidates will join an organization purely on culture fit, three quarters of candidates will research a company’s reputation before applying for a job and 50% will refuse to work for a company with a bad reputation.

With the talent gap widening, skills in short supply, and the war for talent raging on, a strong, articulate, and distinguishable Employer Brand is arguably more important now than ever.  

How can organisations create a tailored, segmented and effective Employer Brand that attracts and engages top talent? I explain in my Catalyst article here.